Medable’s prior design system proved restrictive and failed to effectively convey their product's essence. This resulted in misdirection and missed opportunities to connect with its audience. It became imperative to enhance the design system, which lacked depth, to better resonate with the Medable vision and its trailblazing positioning. I collaborated with the VP of Brand, Creative Director and junior designers to create an attention-grabbing, adaptable, and expansively scalable design system.
Brand guidelines were meticulously developed encompassing typography, iconography, and graphic elements to ensure a consistent and cohesive visual system for the brand.
The best out-of-home design doesn’t just occupy space—it owns it. Through bold simplicity and purposeful storytelling, these pieces turn passing moments into meaningful connection. Each design draws the eye while distilling how Medable reimagines the flow of data in clinical research.
White papers often risk feeling dense and distant—but good design changes everything. With the right visual rhythm, typography, and hierarchy, information becomes invitation: a read that feels not just informative, but elevated, stylish, and worth the attention.
These LinkedIn designs use bold color, clean typography, and clear hierarchy to capture attention in a fast-scrolling feed. Strategic use of contrast and consistent branding helps each post stand out while maintaining cohesion across the campaign. The result is a visually unified system that drives engagement and reinforces brand recognition.
This booth design brings the Medable brand into a physical space with clarity and impact. Clean architectural lines, bold color blocking, and strategic lighting create a sense of sophistication and focus. The mix of natural textures and digital screens bridges innovation with approachability—inviting visitors to engage, explore, and connect with the brand experience on multiple levels.