https://www.mike-nels.com/news-miller daily 0.75 2023-07-08 https://www.mike-nels.com/news-miller/2017/4/5/athletic-wear-print-campaign-jh3gd monthly 0.5 2017-05-19 https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494362292395-TJRPS54MB790NY4ZKW77/Stocksy_txp35169653TeS100_Large_639001_WEBSAFE.jpg News - Athletic Wear Print Campaign https://www.mike-nels.com/news-miller/2017/4/5/new-portraits-are-in-5bg2j monthly 0.5 2017-05-19 https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494362439367-PO9PEPLE4Q7Q84HUJEWT/image-asset.jpeg News - New Portraits Are In! Image Title, 2017 https://www.mike-nels.com/work-jasper daily 1.0 2026-04-03 https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1698009759719-NP648NZZ23JSJDOX3NKZ/AdobeStock_220017041-mock.jpg Work https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/e5cafc4a-d60e-4b84-a444-d3eaffc5f77c/image-asset.png Work - Fortified Web Redesign text that is entered here shows up where? https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1698001110785-OW16A8V6KE45IXDGH7SD/image-asset.jpg Work - THEMED FUNDRAISER BRANDING The Columbus Blue Jackets organized a yearly fundraising occasion aimed at supporting the health and well-being of children in central Ohio. Inspired by American Bandstand, the event's branding had to harmonize the nostalgic essence of that era with the contemporary brand attributes associated with the Blue Jackets. The visual vocabulary had to align seamlessly with the overarching brand guidelines. To establish a robust and lasting connection with the team's brand identity, a cannonball was incorporated into the event logo design, ensuring a powerful and memorable representation of the core brand. Brand guidelines were created to ensure consistent and cohesive brand representation across all communication and design elements. It provided a clear set of rules and standards for logo usage, color schemes, typography, and messaging, helping to establish a strong and recognizable brand identity and maintain brand integrity. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1710201499405-F6W908C1L6XQR7OEQINP/cp1.jpg Work - PRESENTATION DESIGN Medable’s leaders wanted to create a presentation to share complex information such as financial data, business strategies, and growth projections to key stakeholders and investors. Collaborating closely with the content creator, I transformed narrative concepts into visually engaging slides, while maintaining a meticulous adherence to brand guidelines. The outcome is a presentation that not only educates but also motivates, succinctly and powerfully embodying the essence of the brand. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/6f71a6ae-968f-4789-9c21-a083ef6541b9/Screenshot+2023-07-07+at+9.45.37+PM.png Work - Catalog I designed the layout and visual identity for a product catalog for an EMS brand, ensuring the information was clear and easy to digest with a clean, minimalist aesthetic. The design emphasized user-friendly navigation and readability, contrasting with high-quality, engaging photography of the products in real-life scenarios to create a dynamic and visually compelling experience. The result was a catalog that effectively highlighted the product features while maintaining a professional, polished look that resonated with the brand's audience. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1771718223535-6U8ICZIRMFVTTKZZ86PI/Screenshot+2026-02-21+at+5.56.46%E2%80%AFPM.png Work - Brand Evolution Trially engaged me to evolve their existing brand into a more layered, robust, and scalable system that could support rapid growth across both digital and physical touchpoints. The goal was not a rebrand from scratch, but a thoughtful expansion, strengthening visual cohesion, emotional resonance, and functional clarity while preserving brand equity. The result was a more expressive, mature, and scalable brand system that positioned Trially as both innovative and deeply human. The evolved visual language strengthened brand recognition, improved consistency across channels, and provided the internal team with a flexible foundation to support future growth across digital, print, and experiential environments. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1698077647707-IOKAY07GJD4G0S99YW82/AdobeStock_537590006.jpg Work Medable wanted to provide a comprehensive overview of the company's performance to help stakeholders make informed decisions and build trust and confidence in the startup's operations and future plans. I crafted a year-end report that not only conveys data effectively but also entices readers with an inviting and engaging design. The strategic use of negative space in the design allowed for a clean, uncluttered layout that emphasized the focal elements and enhanced overall visual impact. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/478be35d-89c4-464e-abea-007ef03ba8a8/image-asset.png Work - BRAND REFRESH Across Medable’s marketing ecosystem, I lead end-to-end design initiatives that translate complex ideas into clear, compelling brand experiences. I translate complex clinical and data-driven narratives into clear, compelling visual systems that move seamlessly from white papers and LinkedIn campaigns to large-scale OOH, event environments, and booth experiences. I work closely with cross-functional stakeholders to align on objectives, articulate design rationale, and ensure every decision strengthens the brand while remaining grounded in established guidelines. Through strategic use of typography, color, hierarchy, motion, and spatial design, each asset contributes to a cohesive story—one that advances Medable’s visual language, amplifies its brand voice, and delivers consistent impact wherever the brand shows up. https://www.mike-nels.com/brine-jasper daily 0.75 2023-10-22 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site https://www.mike-nels.com/contact daily 0.75 2023-07-08 https://www.mike-nels.com/brand daily 0.75 2023-07-08 https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/e7583e24-76ea-4661-a0c1-c9ca440d58c3/Screenshot+2023-07-07+at+9.43.49+PM.png Brand - CANNONBALL EVENT BRANDING https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/6dc74da7-0b3b-46a9-9662-9fdf56b574fb/Screenshot+2023-07-07+at+9.44.14+PM.png Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/478be35d-89c4-464e-abea-007ef03ba8a8/Screenshot+2023-07-07+at+9.44.22+PM.png Brand - MEDABLE BRAND REFRESH https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1688791485141-JKC7QYFS8PSVNO09KQ63/Screenshot+2023-07-07+at+9.44.55+PM.png Brand https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1688791483869-KQV64MSBZIPO2CKC3MSZ/Screenshot+2023-07-07+at+9.44.30+PM.png Brand https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1688791484788-XYJU93HQRC1AQH7JWBNQ/Screenshot+2023-07-07+at+9.44.38+PM.png Brand https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/3ce91896-c9b4-4df8-9488-d6b9609b7d41/Screenshot+2023-07-07+at+9.45.05+PM.png Brand - GREENE CUISINE SEASONING LABEL https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1457117361060-4K7G6NQDUS0HA3P960TW/Sheerah_GALLERY.jpg Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1457117441215-FUEIHMHJ2G68E9GVUKZT/BAMM_GALLERY.jpg Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1456898275657-MRT9XYPPSDTUDYKKHGEP/image-asset.jpeg Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mike-nels.com/work daily 0.75 2023-07-08 https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1688786448007-WT0P1HAENSMVDMDLKGRY/Screenshot+2023-07-07+at+9.43.49+PM.png Work - Brand https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/23bf242b-d535-4c81-83fe-6c6ea1ee482e/Screenshot+2023-07-07+at+9.45.15+PM.png Work - Editorial https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1688786449232-FE2VB7HCNN32QNBO5EIO/Screenshot+2023-07-07+at+9.43.03+PM.png Work - UX/UI https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/c4df98d9-b85f-4e94-866e-7e02e3469a15/Screenshot+2023-07-07+at+9.45.58+PM.png Work - Environmental https://www.mike-nels.com/editorial daily 0.75 2023-07-08 https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/7e515f57-6116-46be-9165-60d4e933e8f8/Screenshot+2023-07-07+at+9.45.15+PM.png Editorial - MEDABLE BRAND REPORT https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/1eea96bd-5a01-4c35-9532-4353b76cb8ef/Screenshot+2023-07-07+at+9.45.28+PM.png Editorial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/6f71a6ae-968f-4789-9c21-a083ef6541b9/Screenshot+2023-07-07+at+9.45.37+PM.png Editorial - FERNO PRODUCT CATALOG https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/06724166-0248-45ea-b898-ef9d259b01d9/Screenshot+2023-07-07+at+9.45.47+PM.png Editorial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mike-nels.com/environmental daily 0.75 2023-07-08 https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/94b6774f-69f5-43dd-bdbd-c6e2c8467c6a/Screenshot+2023-07-07+at+9.45.58+PM.png Environmental - TRADE SHOW BOOTH DESIGN https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/8e55833b-89d4-4169-86fa-9f0310f4fde7/Screenshot+2023-07-07+at+9.46.09+PM.png Environmental - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mike-nels.com/about-jasper daily 0.75 2026-02-22 https://images.squarespace-cdn.com/content/v1/564a48d4e4b05d0f5f4d818e/cb0b8e54-3735-417e-8d60-f82ce8871cdd/MN24_Portrait.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference.